The Mastering Google Analytics course equips you with the knowledge and hands-on skills to track, analyze, and optimize website and campaign performance using Google Analytics. Ideal for digital marketers, business analysts, web developers, and data-driven professionals, this course helps you understand user behavior, traffic sources, conversions, and performance metrics. Learn how to make data-informed decisions that drive real business results.

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Instructor led live online Classes

Mastering Google Analytics

Instructor led live online Training (Weekday/Weekend)

Why Enroll in the Google Analytics Course?

Industry-Relevant Skills: Learn to use Google Analytics for performance tracking, campaign optimization, and ROI analysis.
Data-Driven Decision-Making: Build skills to make informed marketing and business choices using actionable insights.
Hands-On Practice: Gain practical experience with live dashboards, custom reports, and event tracking.
Job-Oriented Curriculum: Aligned with industry standards and marketing needs.
Certification Preparation: Prepares you for the Google Analytics certification exam.

Course Description

It’s a comprehensive training program that covers everything from account setup to advanced tracking, segmentation, and reporting within the Google Analytics platform.

1. Digital Marketing Professionals aiming to measure campaign success. 2. Business and Data Analysts needing deeper insights into website/user performance. 3. Web Developers and SEO Specialists integrating tracking and custom events. 4. Entrepreneurs and Product Managers focused on conversion optimization.

1. Teaches you to analyze website performance and user behavior. 2. Includes real-time practice with dashboards, reports, and goal setting. 3. Equips you to optimize websites and campaigns based on actual data.

What you'll learn

Google Analytics Setup: Account creation, property structure, and tracking implementation.

Goals & Conversion Tracking: Setting up goals, funnels, and measuring key actions.

Audience and Behavior Reports: Understanding users, engagement, and navigation paths.

Traffic Acquisition: Analyzing sources like organic, paid, social, and referral.

Custom Reports and Dashboards: Creating segments, filters, and visual insights.

Event Tracking & E-commerce Tracking: Monitoring specific actions and transactions.

Google Tag Manager (GTM) Basics: Simplifying tag deployment and management.

Requirements

Basic understanding of websites and marketing terms.
No prior experience with Google Analytics required.

Curriculum Designed by Experts

GA4 vs Universal Analytics.
Account setup and key terms.

Adding tracking code.
Setting up data streams and filters.

Real-time, Audience, Behavior, and Acquisition reports.
Traffic channels and user flows.

Creating goals and funnel visualization.
Event and conversion tracking setup.

Custom dashboards and reports.
UTM parameters and attribution modeling.

Introduction to GTM.
Event tracking and tags integration.

Real-world scenario tracking project.
Practice questions and exam readiness.

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Mastering Google Analytics

Read Review

Instructor led live online Classes

Mastering Google Analytics