The Digital Marketing Course is designed to help you master the core concepts and tools used in today’s digital advertising and brand promotion landscape. This course is ideal for marketing professionals, entrepreneurs, business owners, and aspiring digital marketers who want to leverage online platforms to drive traffic, generate leads, and increase brand visibility. Learn how to create and implement effective campaigns across SEO, SEM, social media, email marketing, and more.

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Instructor led live online Classes

Digital Marketing Course

Instructor led live online Training (Weekday/Weekend)

Why Enroll in the Digital Marketing Course?

In-Demand Skillset: Learn top digital marketing strategies that are crucial for every modern business.
Career Growth: Boost your credentials in a field with growing demand across industries.
Hands-On Projects: Practice with real campaigns, tools, and performance tracking.
Up-to-Date Curriculum: Learn the latest techniques in SEO, paid ads, analytics, and content marketing.
Globally Recognized Certification: Showcase your expertise to employers and clients.

Course Description

It’s a comprehensive training program covering the strategic, analytical, and technical aspects of digital marketing using real-world tools and campaigns.

1. Marketing and Sales Professionals looking to upskill. 2. Entrepreneurs and Business Owners wanting to promote online. 3. Freelancers and Creatives building a portfolio or agency. 4. Students and Graduates pursuing careers in marketing.

1. Teaches you to plan, execute, and measure campaigns across channels like Google, Meta, and LinkedIn. 2. Develops your skills with Google Analytics, Ads, SEO tools, and email platforms. 3. Builds confidence with real case studies and simulations.

What you'll learn

Digital Marketing Fundamentals: Channels, strategy, KPIs, and tools.

Search Engine Optimization (SEO): On-page, off-page, and technical SEO.

Pay-Per-Click (PPC) Advertising: Google Ads, keyword bidding, and A/B testing.

Social Media Marketing: Facebook, Instagram, LinkedIn, YouTube strategies.

Email Marketing: List building, segmentation, and automation.

Content Marketing: Creating compelling, SEO-friendly content.

Web Analytics: Google Analytics setup, traffic analysis, and reporting.

Digital Strategy & Planning: Integrating all channels into a cohesive plan.

Requirements

Basic computer and internet skills.
No prior marketing experience needed.

Curriculum Designed by Experts

What is digital marketing?
Evolution of digital marketing
Creating customer personas
Core concepts of digital marketing
Digital marketing lexicon and metrics

Create a Customer Persona

Importance of search digital
Sources of traffic to your site
Product discovery and how search engines work
What is SEO?
Keywords planning and best practices
Keyword research tools
On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)

SEO – Keyword Planning

What is Off-page SEO?
Off-site Link Building techniques
Google Search Console and Bing Webmaster Tool to improve off-page optimization
SEOptimer tool to track keyword rankings and link building outreach
Website design best practices for SEO

MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer

Introduction to Google Search Ads
Sources for paid traffic
Creating ads in Google Ads
Display advertising
Creating and managing your ad campaign

Google Ads

Introduction to email marketing
Email marketing cycle
Building email list
Creating a lead magnet
Setting up a squeeze page
Tackling spam
Effective content strategies
Tips to improve conversion

MailChimp

Introduction to Affiliate marketing
How Affiliate Marketing Works
Major Affiliate Marketing channels
How to set up and run Affiliate Marketing as a merchant/affiliate

Amazon Associates

Introduction to Facebook and Instagram
Creating a business profile on Facebook and Instagram
Best Practices for organic marketing on Facebook and Instagram
Creating paid ad campaigns on Facebook and Instagram

Facebook Ads Manager

Introduction to YouTube
Creating a channel on YouTube
Best practices for YouTube channel
Different types of videos
Creating paid ad campaigns on YouTube
YouTube ad formats

YouTube Ads

Introduction to Twitter and LinkedIn
Creating profiles on Twitter and LinkedIn
Best Practices for Twitter and LinkedIn
Creating paid ad campaigns on Twitter and LinkedIn

Twitter and LinkedIn Ads

Introduction to Enhanced Ecommerce in Google Analytics
Learning from your competitors
Using tools for competitive analysis

Google Analytics

Importance of integrated digital marketing campaigns
Challenges in integrated digital marketing
Integrated digital marketing strategies
Examples of integrated digital marketing campaigns

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Digital Marketing Course

Read Review

Instructor led live online Classes

Digital Marketing Course